What you need to know
about the China digital
ecosystem
Audience size
Entering the China digital market is very different than entering any other market. With 1 billion internet users, the competition for attention is fierce. Following best practices with consistency over time is critical.
Regulations
The China digital ecosystem is highly regulated. Without being registered in China and an ICP licence, your marketing options are extremely limited.
Content
Visually, Chinese content is structured differently than English content. Simply replacing English content with Chinese content within a layout is an inadequate solution.
Google does not work in China. Baidu, Sogou, Qihoo360 are the top main search engines, and while they share a lot with how Google search works, they are different. For instance, Baidu algorithm is better at indexing websites using Chinese characters.
Social media
Since LinkedIn’s departure from China in 2021, all major international social media platforms are no longer accessible within the country. China has a plethora of domestic social media platforms, with the most important for B2B being WeChat, Zhihu, Bilibili, and Xiaohongshu.
Infrastructure
Many websites hosted outside China are inaccessible or slow, and rank poorly on China search engines. You will need a server environment in China and a domain hosted locally to deploy your digital assets.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
