
Website design & development process
A website in multiple languages will serve up content in as many languages as you can oversee, enabling your organization to reach a multilingual audience on its own terms. If your companyβs communications ambition stretches in this direction, you will need to invest in multilingual website development. Donβt worry. Firstly, this is not as hard as it used to be. Yes, there are several steps you need to follow, but in the past decade tools have diversified and fine-tuned the process. Flow can help you execute an effective plan that leaves nothing to chance language-wise, so you wonβt be a translation laughing stock anywhere in the world.
Here are some key steps and considerations to effectively develop a multilingual website, starting with the big picture.
Research and assets gathering
Digital landscape and competition analysis, visual identity, media and content assets gathering, past traffic data analysis.
User experience and wireframe
User profiles, conversion goals, information architecture, user flows and wireframe for every page template of the future website.
Technical specifications
Technology selection, features list and specifications, technical specifications, server requirements.
Website design
Desktop, tablet and mobile design for every page template based on the wireframe and the brand visual identity. User interaction definition for desktop and mobile devices.
Website development
Responsive front-end development, content management development, features development, third-party integration.
Content upload
Database import and content upload for all the website languages.
China Search engine optimization
Google Analytics/Baidu Tongji accounts setup, Google/Baidu Webmaster tools setup, conversion goals set up, url, page titles, page description optimization.
Quality assurance
Front-end and back-end features testing on desktop, tablet and mobile devices.
Publication
CDN setup, page speed load optimization, publication, final features testing on live server.
Maintenance
Training, support, content updates, technical maintenance, security upgrades, uptime monitoring, server management.