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Search engine optimization process
Audit
Identify websiteβs strengths and weaknesses, onsite and offsite optimization plan. Competition analysis.
Competition analysis
Assess current performance against SEO competitorsβ, identify what works best for them and what to avoid.
Keywords research
Identify targeted search terms. Prepare keywords strategy and content optimization plan.
Onsite optimization
Page speed optimization, image optimization, META tags and content optimization, URLs optimization, sitemap generation, robots.txt, custom 404 error page and redirections, internal link building.
Offsite optimization
Create Google/ Baidu analytics and webmaster tools accounts, set up conversions goals. Sitemap and robots.txt updates. Identify offsite SEO opportunities for external link building. Targeted referral traffic acquisition.
Ongoing optimization
All of the above, for new content created over time.
Reporting
Rankings report, traffic and conversions report.