China assets localization scope
Positioning
After clarifying the positioning of your brand in China and analysing the competitors digital strategy we setup the marketing tools to implement your marketing strategy in China.
Content localization
Key marketing messages and marketing assets content should be carefully localized to comply with China marketing regulations and the industry technical standards. It is also important to choose aΒ a tone of voice that resonates with your audience in China.
Visual identity localization
A set of Chinese fonts, key visuals and design elements will complement the global brand visual identity to engage with your Chinese audience. The asset design templates should also be adapted to your China marketing channels.
Design localization
Localization of social media visuals, videos, product catalogs, brochure, events and tradeshow marketing collaterals.