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Website translation and localization

As trust is your biggest asset as a company, your digital presence across the world has to be as authentic as possible. It’s no good having the perfect product, if you sell it with questionable content, language-wise. That’s why content translation has to be taken seriously. At Flow, we make sure your written content does not simply convey the bare bones of your service or product, but draws your website user into your ecosystem of credibility. We aim to maintain the original meaning, tone, and context, and not simply the words you chose in the first place. Content translation is just the first of several essential processes your company needs to carry out in order to reach global audiences effectively. You need to consider:

01 01

Website translation and localization

As trust is your biggest asset as a company, your digital presence across the world has to be as authentic as possible. It’s no good having the perfect product, if you sell it with questionable content, language-wise. That’s why content translation has to be taken seriously. At Flow, we make sure your written content does not simply convey the bare bones of your service or product, but draws your website user into your ecosystem of credibility. We aim to maintain the original meaning, tone, and context, and not simply the words you chose in the first place. Content translation is just the first of several essential processes your company needs to carry out in order to reach global audiences effectively. You need to consider:

How to best translate documents, websites, marketing materials?

Starting with the basics, you need to ensure language accuracy.

This means ensuring your website content is written with proper grammar, syntax, and terminology in your target language. If you are planning a truly global website, you will need to consider several target languages when translating your website content.

How to localize your website’s offering?

Localization of a website goes several steps further than translation. It involves adapting the content not just linguistically but also culturally for the target audience. Key aspects include:

Format adjustments of your website

It is easy to slip up before you know it by stating dates, times, currencies, and measurements in formats that are unfamiliar to your audiences far from HQ.

Cultural relevance of your website translation

You should think about selecting examples, references, or idioms that make sense in the local culture you are targeting.

Regulatory compliance of your online content

What you can and cannot say on a website changes depending on where your audience connects with you. Make sure your company’s content doesn’t fall short of local laws and standards.

Flow has some tips before you undertake your localization and translation project

Know your audience

Absorb the cultural nuances and preferences of your chosen demographic.

Use professional translators. Don’t just rely on a member of staff that happens to speak a certain language. Employ native speakers who are familiar with the industry-specific terminology.

Ask your global community for support

To ensure timely feedback, gather insights from local users to improve translations and adaptations, saving you time down the line.

Lean on the tech

Translation management systems and tools can help streamline your translation and localization process while you maintain content quality with professional contributions.

Why Choose Us?

We’ve helped many companies go global, and our internationalization services are designed to take the guesswork out of your expansion. We don’t just translate β€” we transform your business into a brand that speaks the language of success in any market.

Experience

We have been supported companies going global since 2007.

Cultural Expertise

Our team consists of experts from around the globe, ensuring your business feels local no matter where you are.

Holistic Approach

We combine design, development, SEO, and market research for an all-round internationalization approach.

Scalability

Whether you’re entering one new market or many, our solutions are built to scale as your global footprint grows.

Central Studios website

WildChina websites

RancΓ© e-commerce

CKGSB website

BIB Robotics

Central Studios website

WildChina websites

RancΓ© e-commerce

CKGSB website

BIB Robotics

Let’s Talk.

Ready to Grow your Brand Globally?

Let us help you expand into new territories with confidence. Contact us today to learn how our internationalization services can elevate your global presence.

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Internationalization services

  • Multilingual Website Development
  • Localized User Experience (UX) Design
  • Global SEO and Digital Marketing
  • Content Translation and Localization
  • Regulatory Compliance and Market Research