WeChat marketing

The lines between work, life, shopping and social media are all blurred in the omnichannel digital China experience. Social marketing in China needs to take into account that Chinese online consumers not only care about the quality and the price, but also what your brand means in China and the kind of lifestyle it represents. China social media marketing agency Flow China works with you to create a varied, comprehensive WeChat for business marketing strategy to engage with your Chinese audience.

WeChat marketing scope

WeChat promotion strategy

With over 1.1 billion monthly users (MAUs) on WeChat, it is important to define who you are speaking to and truly get to know them. With this knowledge, a strategy comprised of ads, reengagement and content will be formulated to reach your WeChat audience in a meaningful and impactful way.

KOL management

Chinese consumers have a lot of choices, and they look to key opinion leaders (KOLs) to help them navigate through these choices. KOLs not only bring attention to your brand, but help to define what kind a person, with what type of lifestyle your brand is for, and speak directly to them. Flow and its media partners find the KOL that resonates with your brand and works with them to reach your audience.

Social post content creation

Your social media presence in China needs to provide useful, interesting, multidimensional content that catches the attention and resonates your brand story to an audience that may encounter your content across multiple channels anytime throughout their busy day. We harness our creativity and branding know-how to write original content or localize existing content to China.

WeChat marketing

Increase the reach of your brand on WeChat