website localization & optimization for China

The first step is to assess the website you want to localize, identify its possible incompatibilities with the China digital ecosystem (i.e.:Youtube embedded videos) and select equivalent China friendly solutions.

To deploy your website in China, you’ll need a website domain in China, a server in China, and an ICP license. To obtain an ICP license, your company must be registered in China. It is also recommend to setup a CDN and an SSL certificate.

After having selected the sections of your website you want to localize for China, the content should be localized to your Chinese audience, making sure that the technical terms and tone of voice are fitting for your industry and targeted audience.

The user experience and layout are optimized for your Chinese audience. Matching Chinese web fonts and relevant key visuals are selected. This is done while keeping the spirit of the global brand identity across various types of devices.

Depending on the context, it is either faster to redevelop the website for China based on the updated design, or to integrate the design into a copy of the global website.. In both cases the website will need to be optimized for security, accessibility and speed, and integrated with your 3rd-party marketing solutions.

After the website content has been uploaded and the Baidu analytics account set up, the website is optimized for Chinese search engine.

Before publication, the website is deployed on a local test server and every page and website feature is tested on desktop, tablet and mobile devices.

The website is deployed on the production server, and [given] a final round of quality assurance.

After publication on the production server, we can support your team with content updates and technical maintenance, making sure your website remains up-to-date, fast and secure.