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FlowBeijing
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FlowBeijing

Chinese brand naming

Chinese naming is much more than just a translation. Choosing the characters of the brand name uncovers the high-contextual meaning, and ensures that there are no negative connotations or already existing brands.

 

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Chinese brand naming

Chinese naming is much more than just a translation. Choosing the characters of the brand name uncovers the high-contextual meaning, and ensures that there are no negative connotations or already existing brands.

 

Chinese brand naming process

Context analysis

We first research your organization mission, identity and competition to make sure your future name won’t infringe or be too similar to existing Chinese brands

Naming

We create 3 to 5 Chinese brand names that reflects your organization’s identity and resonate with your local audience.

Testing

Once you select one name we test it among Chinese people in your industry to make sure no conflict has been missed during the research phase.

Our latest branding projects

Jinshi Healthcare visual identity

Key visual identity

Nepenthe visual identity

Piacente visual identity

ONDO visual identity

Jinshi Healthcare visual identity

Key visual identity

Nepenthe visual identity

Piacente visual identity

ONDO visual identity

Let’s Talk.

Ready to expand into the China
digital ecosystem?

Branding services