WeChat rolls out ads in Moments

0 min read January 23, 2015

Sponsored posts started to show up in users’ feeds this Wednesday. Testing ads in Moments might imply that WeChat is shifting its monetization strategy by creating a Facebook-esque social ad network. Right now only a limited number Fortune 500 brands are accepted to join the program as reported by multiple news outlets in China. It is not known when Tencent will make the ad platform available for other businesses. Till now the tech giant has been taking cautious steps with monetization to avoid compromising the user experience on China’s hottest platform.

http://www.chinainternetwatch.com/12026/wechat-moments-ads/

#wechat #digital #marketing #china

Related articles

Flow for CIMC-Hexagon: China-Asia Optimized B2B Website

Flow for CIMC-Hexagon: China-Asia Optimized B2B Website

1 min read
April 10, 2025
Why you should think hard about customizing your website

Why you should think hard about customizing your website

2 min read
April 03, 2025
Let’s Talk.

Ready to expand into the
China digital ecosystem?

1999 characters left
This field is for validation purposes and should be left unchanged.

Stay Ahead of Digital Trends in China & Asia!

Get the latest insights on digital marketing, UX, and branding trends in China and across Asia, and practical strategies to help your brand succeed in the region.

Follow us on LinkedIn