
Traditionally, education in China has been considered extremely important and seen as a way to improve oneβs social status. Today an average Chinese family spends 30% of their overall income on education, which is much higher than in Japan (10%) or in South Korea (22%). Performing well on the university entrance exam (GaoKao) is a major objective for all the students taking part in the rather rigid education system of China. Chinese βtiger Mumsβ are willing to pay for all sort of extracurricular classes to make sure their children develop a competitive edge. In middle of Chinaβs mobile revolution, it is not surprising that online education is destined for rapid growth.