Bing is catching up with Baidu

Bing's market share in China's search engine market is gradually increasing - Flow Asia

The China Search Engine 2024 report highlights a notable shift in the market. Baidu, once dominant, is gradually losing ground to Bing across various platforms:

Search engine market share in China by platform: 2023 VS 2024 - Flow Asia

-1.01% on dekstop.
-12.14% on mobile.
-15.53% on tablet.

Search engine market share in China by desktop: 2023 VS 2024 - Flow Asia

Search engine market share in China by mobile: 2023 VS 2024 - Flow Asia

Search engine market share in China by tablet: 2023 VS 2024 - Flow Asia

Bing has taken the lead in China’s desktop search engine market.

However, Baidu continues to dominate overall, reflecting Chinese users’ strong preference for mobile search over desktop and tablet.

One possible explanation for this shift is Bing’s improved user experience. By integrating Microsoft products and services, along with an AI-powered chatbot, Bing has made its platform more appealing and user-friendly.