Visual Identity
ARKAβs designs are inspired by the Vienna Art Deco movement and by the curves and shapes of yacht design, a representation of modernism and luxury. We incorporated this signature into each aspect of the visual identity. The pattern combines line art & shapes, integrating the idea of dual project direction -signature design and made to measure- and the subtleties of the movement between less and more.
We worked to create a brand visual identity as versatile as ARKA itself. For example, in the folder design below, the background image inside the circle can be changed according to the project of their client.
